The cost of your post-Covid bucket list

Having been unable to travel as freely as possible for the past year, thousands of Brits and Europeans have begun to plan their post-pandemic holidays and create a bucket list of items they would like to tick off with any extra money they have saved during the Covid-19 pandemic.

For some, retirement offers the freedom to be able to travel the world but the pandemic has put travel and social plans on pause. A new Audley Villages study reveals which destinations and attractions are on our bucket lists, and exactly how much they will cost to complete.

In order to do this we looked into Google search data, Instagram hashtags and press mentions of 141 bucket list items including destinations, landmarks, theme parks and activities.


Brits Will Spend Nearly £3,000 Travelling to these Destinations on Their Post-Covid Bucket List

Post-Covid Bucket list

Brits are raring to go traveling again once the pandemic is over, with Italy set to be the travel destination of choice. Returns flights to the top ten bucket list locations will cost just under £3,000 - with prices set to soar once travel restrictions are eased.

The Lake District appears to be the staycation destination of choice this year, in position 15 - the highest UK county - but it would seem that Brits are looking forward to being able to live a jet-set lifestyle again, with no UK hotspots making it to the top 10 travel destinations.

These are expected to be the most popular post-covid bucket list destinations when travelling from the UK:

Rank

Destination

Google Search Volume

Instagram Hashtag

Press Mention Volume

Cost of Travel

1

Italy

368,000

135,640,282

11,100

£81.00

2

Japan

201,000

138,869,816

7,600

£409.00

3

Barcelona

450,000

59,664,633

18,600

£54.00

4

New York

201,000

108,402,813

10,500

£265.00

5

Paris

110,000

125,480,223

10,000

£73.00

6

Dubai

165,000

104,203,113

4,500

£322.00

7

USA

110,000

111,420,811

10,300

£337.00

8

Bali

135,000

111,840,390

1,200

£572.00

9

France

165,000

88,515,673

15,900

£73.00

10

Australia

246,000

67,003,599

13,800

£785.00

11

Indonesia

74,000

112085621

1,800

£548.00

12

Spain

201,000

64,266,911

11,500

£65.00

13

Germany

165,000

63,744,487

8,200

£71.00

14

Los Angeles

90,500

71,529,809

2,500

£307.00

15

Lake District

301,000

3,000,547

2,800

£152.80

16

India

246,000

3,129,906

12,300

£368.00

17

Hong Kong

135,000

38,047,427

5,400

£358.00

18

Amsterdam

165,000

32,879,217

1,700

£72.00

19

Mumbai

33,100

65,046,483

723

£368.00

20

Tokyo

60,500

54,009,207

5,100

£409.00

21

Cornwall

201,000

7,162,016

13,400

£116.20

22

Yorkshire

74,000

9,068,677

47,100

£115.00

23

Berlin

60,500

46,312,883

3,100

£71.00

24

Maldives

201,000

8,748,668

1,100

£630.00

25

Las Vegas

74,000

39,176,061

1,800

£348.00


Alton Towers Is Set To Be The UK’s Favourite Experience Post-Covid

A group of people on a roller coaster

When looking at which attractions people from the United Kingdom will be heading to, it appears we are a nation of adrenalines-junkies, as three of the top 10 attractions are theme parks. 

Completing the top 10 attractions on the bucket list will set Brits back by £8,173.98 with a once in a lifetime Safari trip being the most expensive on the list at £7,775.

Brits have been missing live shows, with both Festivals and Concerts making the top 10, in positions four and seven respectively. Music fans will need £202.72 in order to enjoy just one festival and one concert post-lockdown.

Ranking

Things to do

Google Search Volume

Instagram Hashtag

Press Mention Volume

Entrance Fees

1

Alton Towers

450,000

389,261

1,200

£34

2

Disneyland Paris

301,000

5,106,041

1,100

£48.06

3

Thorpe Park

301,000

250,368

714

£34

4

Festival

33,100

36,930,182

38,300

£157.23

5

Museum

90,500

20,677,922

17,200

£0

6

Stonehenge

201,000

762,115

975

£21.10

7

Concert

18,100

38,814,569

10,800

£45.49

8

Zoo

110,000

13,352,281

7,000

£35

9

Eiffel Tower

135,000

6,545,917

179

£23.10

10

Safari

110,000

8,538,336

2,500

£7,775.00

11

Art gallery

33,100

23,596,070

2,500

£0

12

London Eye

110,000

3,262,640

495

£24.50

13

Buckingham Palace

110,000

1,280,719

1,100

£26.50

14

Burj Khalifa

90,500

4,741,357

76

£71.18

15

Escape room

90,500

2,113,862

730

£18.67

16

Northern Lights

90,500

1,776,321

480

£0.00

17

Taj Mahal

90,500

1,614,258

126

19.32

18

Volunteer

49,500

6,011,924

8,000

£0.00

19

Machu Pichu

90,500

211,840

0

£47.32

20

Skiing

49,500

10,194,461

925

£878.03

21

Statue of Liberty

74,000

2,040,806

62

£14.01

22

Mount Rushmore

74,000

177,685

174

£0.00

23

Chessington World of Adventures

74,000

54,977

161

N/A

24

Grand Canyon

49,500

3,849,073

188

£25.94

25

Central Park

33,100

7,555,715

394

£0.00

 

Stonehenge Will Be Europe’s Most Sought-After UK Attraction Post-Covid

Stonehenge

Stonehenge consistently comes above Buckingham Palace and the London Eye as the most sought-after British landmark to visit.

Many of the attractions which European’s want to visit in the UK highlight our rich history - and they don’t come at a high price point. Visiting The State Rooms at Buckingham Palace will cost an adult just £26.50, with Hadrian’s Wall being free to visit if you pick the right spot!

Ranking

Attraction

Google Search Volume

Instagram Hashtag

Press Mention Volume

Entrance Fees

1

Stonehenge

1,649,200

5,200

13,669

£21.10

2

London Eye

107100

1,014,700

250,368

£24.50

3

Buckingham Palace

70,600

1,280,719

466

£26.50

4

Giant’s Causeway

12820

296439

15

£13.00

5

Hadrian’s Wall

13200

97665

16

£0.00

 

Post-Covid Bucket List Items for Over 50’s

Shapes of two elderly couple in sunset

With over 50’s being among those affected most by COVID-19 they may not be as comfortable with the thought of travelling again. We have explored some of the best retirement bucket list experiences that can be ticked off without venturing too far from home!

In Europe, individuals over the age of 50 are most looking forward to being able to visit museums - top of the list - with art galleries in position 5.

This bucket list costs £31,020.50 with the cost of owning a pet coming in at £16,000, and also learning a language which can cost around £14,000.

Without the two most expensive bucket-list items, the eight experiences remaining costs £1,020.50 - meaning this is the perfect bucket list for retirement living. For individuals looking to live life to the fullest, but with a smaller budget.

Based on search patterns, individuals over 50 may need to spend £31,020.50 in order to complete their bucket-list below:

Ranking

Experience

Google Search Volume

Instagram Hashtag

Press Mention Volume

Cost

1

Museum

385,300

20,677,922

81,501

£0

2

Own a pet

300

104,283,126

76

£16,000.00

3

Zoo

286,250

13,352,281

15,710

£35.00

4

Volunteer

55,820

6,011,924

8,337

£0

5

Art gallery

52,520

4,145,183

3,241

£0

6

Staycation

25,580

5,458,680

2,821

£874

7

Spa day

50,020

2,537,968

510

N/A

8

Wild fishing

31,040

70,162

1,461

£36.50

9

Star Gazing

16,910

1,029,493

213

£75

10

Learn a language

6,480

11,914

531

£14,000.00

 

The United Arab Emirates is Europe's Most Sought-After Post-Covid Destination

View of Dubai with sky, water and plants

Combining the search volumes, instagram hashtags and press mention volumes of the six countries researched has allowed us to reveal Europe’s Ultimate Post-Covid Bucket List.

Europeans are more likely to fly to the United Arab Emirates (which comes in first place), than the exotic island of Bali, which sits in position number 15.

London is the highest placed city on the list, sitting in second position, meaning that Europeans look set to be crossing the channel once it is safe to do so post-covid.

Festivals are the event individuals on the European mainland and British Isles are most looking forward to, in position 14, beating Los Angeles, in 23rd place, and Tokyo in 25th place.

Ranking

Location

Google Search Volume

Instagram Hashtag

Press Mention Volume

1

United Arab Emirates

104,289,613

2,081,238

793

2

London

877,600

145,568,522

211,300

3

Rome

487,100

30,607,940

268,300

4

Barcelona

1,415,600

59,664,633

134,000

5

France

752,400

3,704,151

239,507

6

New York

1,367,500

108,402,813

43,700

7

Italy

1,600,300

60,654,404

62,206

8

Germany

1,150,300

13,984,777

159,300

9

USA

835,500

111,420,811

63,300

10

Japan

675,000

138,869,816

39,400

11

Berlin

1,034,500

46,312,883

98,700

12

Paris

507,400

125,480,223

35,076

13

Spain

845,120

64,266,911

60,810

14

Festival

96,600

36,930,182

164,207

15

Bali

595,100

111,840,390

2,886

16

Australia

956,100

67,003,599

19,500

17

Dubai

475,800

104,203,113

11,672

18

England

426,300

33,831,716

87,301

19

Indonesia

273,100

112,087,115

6,406

20

Museum

385,300

20,677,922

81,501

21

Scotland

425,600

21,640,479

74,874

22

United Kingdom

823,100

11,161,758

42,900

23

Los Angeles

432,600

71,529,809

 

24

Tokyo

299,200

54,009,207

26,200

25

Hong Kong

474,900

38,047,427

17,116

 

Europeans Need Over €2,600 in Order to Complete Their Post-Covid Bucket List

An airplane wing with clouds below

When looking at the most popular post-covid travel bucket list searches by Europeans, we looked at search volume, Instagram hashtags and press mention volumes to reveal the true price of each country's bucket lists.

Many Germans will be heading straight to America, with the USA and New York being placed first and second respectively on their post-covid bucket list. Europa-Park has also secured a position in the top 10, coming in at number nine, showing that not everyone will be heading straight to the airports once the pandemic is over.

Germans will need a total of €2,693.12 in order to complete the top 10 items on their bucket list:

Ranking

Attraction

Google Search Volume

Instagram Hashtag

Press Mention Volume

Cost (€)

1

USA

550,000

111,420,811

31,900

315.28

2

New York

550,000

108,402,813

6,100

316.420

3

London

135,000

145,568,522

4,500

68.54

4

Japan

135,000

138,869,816

6,100

462.640

5

Paris

165,000

125,480,223

7,300

73.11

6

Bali

135,000

111,840,390

565

662.52

7

Dubai

165,000

104,203,113

1,100

360.97

8

Barcelona

201,000

59,664,633

5,100

69.68

9

Europa-Park

550,000

582,979

734

55.54

10

Los Angeles

110,000

71,529,809

1,500

308.42

11

Italy

368,000

2,465,685

10,700

71.97

12

Mumbai

27,100

65,046,483

101

472.92

13

Amsterdam

165,000

32,879,217

1,500

73.11

14

France

201,000

994,971

10,500

73.11

15

England

74,000

33,831,716

3,600

68.54

16

Las Vegas

60,500

39,176,061

665

450.07

17

Hong Kong

60,500

38,047,427

216

389.53

18

Rome

90,500

26,897,795

2,500

71.97

19

Spain

165,000

1,261,853

8,000

71.97

20

Australia

201,000

325668

3,800

1154.88

21

Sydney

40,500

32,542,854

336

883.01

22

Museum

135,000

17,200

7,700

0

23

Peru

60,500

22,880,918

915

496.91

24

Denmark

165,000

676,906

2,900

60.54

25

Zoo

135,000

7,000

6,200

39.98

A quick trip into the neighbouring country is what Spaniards are yearning for post-pandemic. Paris comes in at number one on their bucket list! Sunnier and more exotic climes also feature, with Indonesia, Bali and Australia being the go-to travel destinations.

In order to tick off the top 10 items on their bucket list, Spaniards need to be prepared to spend €4,460.73:

Ranking

Attraction

Google Search Volume

Instagram Hashtag

Press Mention Volume

Cost (€)

1

Paris

110,000

125,480,223

5,900

68.54

2

United Arab Emirates

104,203,113

25021

0

415.80

3

Indonesia

40,500

112,087,115

844

591.72

4

Bali

74,000

111,840,390

226

825.89

5

Dubai

2,900

104,203,113

472

299.29

6

Italy

201,000

60,646,906

21,000

75.39

7

Australia

110,000

67,003,599

5,100

1165.16

8

Mumbai

6,600

65,046,483

22

480.91

9

Berlin

6,600

46,312,883

2,800

71.97

10

Las Vegas

27,100

39,176,061

830

466.06

11

Hong Kong

49,500

38,047,427

2,100

477.49

12

Rome

90,500

30,605,084

4,400

75.39

13

Sydney

9,900

32,542,854

88

823.61

14

Ibiza

110,000

17,251,951

16,100

35.41

15

France

110,000

3,704,071

18,100

68.54

16

Festival

6,600

38,300

22,900

179.61

17

USA

135,000

726,973

21,100

266.16

18

Concert

14,800

3,730,884

14,300

51.96

19

Jamaica

27,100

11,615,893

218

584.86

20

Shanghai

9,900

10,670,157

291

394.10

21

Museum

40,500

2,672,838

13,500

0

22

Germany

90,500

1,797,329

14,900

71.97

23

United Kingdom

90,500

389,903

16,500

58.26

24

Yorkshire

60,500

9,068,677

91

189.62

25

Peru

60,500

4,616,585

5,000

468.35

With the most expensive bucket list out of the European countries studied, Italians seem excited at the prospect of being able to leave the continent, with only one European place making the top 10. That’s Amsterdam in tenth position on the bucket list.

Italian’s also plan to explore their own history post-covid, with The Colosseum sneaking in at number 25.

Italy has Europe’s most expensive post-covid bucket list, spending €4,972.48 in order to enjoy the top 10 items:

Ranking

Attraction

Google Search Volume

Instagram Hashtag

Press Mention Volume

Cost (€)

1

New York

201,000

108,402,813

13,200

402.090

2

Bali

74,000

111,840,390

340

673.960

3

Dubai

110,000

104,203,113

3,100

315.28

4

Indonesia

49,500

112,087,115

1,400

592.86

5

Australia

165,000

67,003,599

6,400

1088.62

6

Los Angeles

110,000

71,529,809

3,300

472.92

7

Tokyo

74,000

54,009,207

8,500

447.79

8

Mumbai

14,800

65,046,483

160

424.94

9

Hong Kong

110,000

38,047,427

5,400

478.63

10

Amsterdam

90,500

32,879,217

1,300

75.39

11

Las Vegas

40,500

39,176,061

1,000

687.67

12

France

165,000

3,704,151

30,800

67.40

13

Barcelona

165,000

1,307,021

32,900

59.40

14

Spain

165,000

1,334,794

30,300

70.82

15

Germany

165,000

651,877

28,200

71.97

16

Sydney

18,100

32,542,854

599

1100.05

17

Ibiza

60,500

17,251,951

1,000

110.80

18

London

110,000

1,811,962

14,000

56.00

19

Paris

110,000

1,674,440

11,800

67.40

20

India

110,000

3,129,906

5,900

418.09

21

Maldives

135,000

369,320

1,100

591.72

22

Mirabilandia

135,000

151,102

152

N/A

23

Japan

110,000

851,698

10,200

447.79

24

Festival

8,100

38,300

65,100

179.61

25

The Colosseum

110,000

1,552,148

1,700

18

Bucking the trend, Norwegians are most looking forward to being able to listen to live music, with this being the priority before travelling once restrictions are eased.

The natural phenomenon of the Northern Lights appears at number four, meaning Norwegians could be lucky enough to tick off a bucket list item without having to leave the county, helping reduce the price of their post-covid bucket list.

Norwegians are planning to spend €2,676.60 on the top 10 items on their post-covid bucket-list:

Ranking

Attraction

Google Search Volume

Instagram Hashtag

Press Mention Volume

Cost (€)

1

Festival

4,400

36,930,182

7

179.61

2

London

18,100

145,568,522

0

61.68

3

Japan

18,100

138,869,816

0

450.07

4

Northern Lights

165,000

1,776,321

0

0

5

USA

40,500

111,420,811

0

166.68

6

New York

40,500

108,402,813

0

338.12

7

Paris

12,100

125,480,223

0

133.65

8

Bali

12,100

111,840,390

0

613.42

9

Indonesia

8,100

112085621

0

468.35

10

Dubai

14,800

104,203,113

0

265.02

11

Australia

33,100

67,003,599

0

983.53

12

Barcelona

33,100

59,664,633

0

107.38

13

Los Angeles

12,100

71,529,809

0

412.37

14

Italy

22,200

60,654,404

0

93.67

15

England

14,800

33,831,716

1

61.68

16

Mumbai

2,400

65,046,483

0

378.11

17

Tokyo

8,100

54,009,207

0

450.07

18

Berlin

9,900

46,312,883

0

110.80

19

Museum

6,600

20,677,922

1

0

20

Hong Kong

9,900

38,047,427

0

388.39

21

Las Vegas

5,400

39,176,061

0

480.91

22

New Delhi

5,400

38,863,580

0

323.27

23

Amsterdam

8,100

32,879,217

0

119.94

24

Rome

8,100

30,607,940

0

93.67

25

Sydney

5,400

32,542,854

0

867.02

The bright lights of New York are where individuals from France will be heading. Exotic destinations such as Bali, Los Angeles and Mumbai are featured in their top 10.

However, the draw of Mickey Mouse is never far away, with a day at Disneyland Paris costing €54.88 and being placed fifth on the list.

Those living in France should be prepared to splash €3,308.20 on the top 10 items on their post-covid bucket list:

Ranking

Attraction

Google Search Volume

Instagram Hashtag

Press Mention Volume

Cost (€)

1

New York

301,000

108,402,813

7,400

253.59

2

Bali

165,000

111,840,390

555

672.82

3

Los Angeles

110,000

71,529,809

2,700

657.97

4

Italy

368,000

2,522,711

13,000

69.68

5

Disneyland Paris

368,000

5,106,041

1,600

54.90

6

Tokyo

74,000

54,009,207

5,800

548.31

7

Mumbai

22,200

65,046,483

40

451.21

8

Berlin

74,000

46,312,883

4,200

73.11

9

Hong Kong

110,000

38,047,427

4,000

424.94

10

Amsterdam

135,000

32,879,217

1,100

101.67

11

Spain

246,000

1,625,107

10,500

75.39

12

Eiffel Tower

246,000

3,511,363

1,100

26.10

13

Las Vegas

49,500

39,176,061

886

648.83

14

Europa-Park

246,000

582,979

150

55

15

Japan

201,000

4,310,673

9,500

450.31

16

New Delhi

22,200

38,863,580

227

435.22

17

Rome

74,000

26,876,067

3,300

69.68

18

Australia

201,000

332,185

4,200

1,049.79

19

Sydney

33,100

32,542,854

634

814.47

20

Germany

165,000

544,992

11,300

73.11

21

Ibiza

74,000

17,251,951

439

81.10

22

Maldives

110,000

8,748,668

290

735.65

23

Go-karting

135,000

1,483,437

468

N/A

24

United Kingdom

110,000

50,057

10,900

66.25

25

London

90,500

3,574,815

7,500

66.25

European’s Are More Interested in Visiting Yorkshire Than Wales and Northern Ireland

A cosy village with an old house

To reveal where foreign tourists hope to visit post-covid, we looked at the UK locations and attractions individuals living in Italy, Spain, France, Norway and Germany are searching for. Here we have European’s Post-Covid bucket list of UK destinations.

Yorkshire is more popular than any of the other counties in the list and is number five on the bucket list, pipping Wales and Northern Ireland to the post.

Northern Ireland sits just outside the top 10 UK destinations, at number 11, making it the least popular country within the United Kingdom.

Ranking

Location

Google Search Volume

Instagram Hashtag

Press Mention Volume

1

London

427,600

145,568,522

31,300

2

United Kingdom

273,100

389,903

36,200

3

England

280,300

33,831,716

15,801

4

Scotland

179,600

21,640,479

4,274

5

Yorkshire

213,500

9,068,677

431

6

Wales

153,500

8,143,533

2,970

7

Devon

87,900

3,899,861

5,991

8

Edinburgh

96,600

9,170,323

354

9

Cornwall

62,000

7,162,016

242

10

Cardiff

57,700

18,325,510

645

11

Northern Ireland

56700

2,578,930

871

12

Belfast

53900

3225911

251

13

Norfolk

20600

3276393

61

14

Lake District

15320

3000547

7

15

Northumberland

9,420

1,151,315

0

 

Methodology

To reveal our findings, our campaign analyses the monthly Google Search volumes, number of Instagram hashtags and number of times the keyword has featured in news articles in the past year. This process was repeated for each of the six countries studied - Italy, Spain, France, Norway and Germany. Where translated terms showed no statistics in the European countries, English names were used. Where exact Instagram hashtags were not available, closely related terms were used.

When looking at prices all were correct as of 28.01.2020.

When finding travel prices, airports in the capital city of the country were used. Flights are based on a one week holiday for one person on dates 23rd November 2020 to 30th November 2020, best departing flights were chosen. Train fares are based on an anytime return ticket for one adult on dates 14th April 2020 to 21st April 2020. Where return prices were not available, single prices were doubled.

Sources


Notes to editors

If you’re interested in covering our study, we only ask to please refer back to this study with a link to this post.

PR contact: charlotte.crowther@kaizen.co.uk

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