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Retirement villages – the key to unlocking the housing and social care crises

When I started Audley, over 20 years ago, I had a vision for the future of housing for later life; a retirement village which offers the facilities of a spa hotel but with care on hand, as and when needed.

Through the years this vision has evolved to offering a holistic way of living, actively improving health and wellbeing enabling people to live the very best lives that they can.

It’s a model that has been adopted internationally to a far greater extent than in the UK. This is partially down to the sheer amount of land available in these markets (USA and Australia, for example), but also because

British people tend to have a far stronger emotional attachment to their home and are less keen to move in the latter stages of their life.

However, societal issues I discussed in 2012 relating to a lack of funding for social care and a housing market in crisis have pushed alternative solutions, such as retirement villages, up the political and corporate agenda.

Audley’s approach, which we were the first to adopt in the UK, means we both develop and operate our villages. This gives us complete control to ensure the customer experience is always of the highest possible standard.

It is the model used at every Audley Villages location and will be repeated at each and every Mayfield Villages site. We are able to mirror the values of our owners, and this ensures the ongoing success of the Group and its two brands.

Our two brands serve distinct audiences. Audley Villages is the luxury retirement offer and the villages are often centred around majestic heritage buildings, providing a range of exclusive facilities similar to those you might expect in a boutique hotel.

In response to a growing demand, Mayfield Villages was launched to cater to a mid-market demographic.

Mayfield Villages are fresh, contemporary offerings with the same service and care levels as would be expected from the Audley Group, but in larger sites and at a lower price. These new build villages will typically be found in urban/suburban environments; Watford is the first Mayfield site.

Audley also provides flexible care as and when owners need it. Audley Care, Audley’s CQC regulated care provider, is available to all owners and to those in the surrounding areas. Owners can maintain complete independence, safe in the knowledge that additional support, or care, is there as and when they need it to ensure they can maintain their lifestyle.

Combined with the exercise and lifestyle options on offer, many owners actively improve their health and wellbeing when they move into an Audley Village.

Consumers, regulators, financial institutions and policymakers have caught on to the huge benefits that retirement villages can bring to the UK. After being a relatively small part of the UK’s housing tenure in recent years,

the sector is set to see huge growth in the coming decade, the effects of which will be transformational for future generations.

Audley Villages on Instagram

Want to get paid £250 to cook from home? Share your best recreation of one of our michelin-style recipes and include #MichelinFromHome to apply! To enter: 🍳Recreate one of the Michelin Style Recipes From Audley Villages at home and snap your best photo, see recipes here: http://audleyvillages.co.uk/michelin-from-home (link is also in our bio) 💙Follow and share it with @AudleyVillages on social media using the hashtag #MichelinFromHome The successful applicant will be selected based on the photo of your michelin style dish at the end of the application period. Goodluck! Applications are now open to UK residents above 18 years old. T&C's apply. #MichelinFromHome 14
LEAMINGTON SPA | Part of our interior design brief is incorporating the local area and the history in to the design for each village just like this fabulous poster in our sales apartment at Audley Binswood. • • • • • #leamingtonspa #binswoodhall #binswood #audleyvilages #retirementliving #retirementvilage #retirementplanning #interiordesigner
BLACK | An extremely popular trend at the moment is monochrome interiors, it can added for pop of depth to a room or to contrast. Our interior designer added this tea set to our show apartment at Audley Binswood. • • • • • • #audleyvillages #interiordesign #interior123 #interiordesigner #interiorstyling #monochrome #designinspiration #monochromatic @interiordesignideas @interiordesignmag
REFLECTIONS | Using mirrors to flood light into our rooms. • • • • • #audleyvillages #stanbridgearls #Romsey #interiorinspo #interior123 #interiordesigninspo #mirrors #retirement #retirementplanning 4
LIGHTING | Something you might have noticed if you’ve visited multiple Audley Village’s is that out lighting is always a main feature in our rooms, they compliment and finish the look beautifully. • • • • • #audleyvillages #interiordesign123 #interiorstyling #deisgner #lighting #chandeliers #interior_design #Redwood #retirementvillage #retirementliving
CHARACTER | Keeping the character of the original building but adding the Audley signature style to bring the village to life. • • • • • #audleyvillages #character #interiordesigner #refurb #interior123 #designinspiration #retirement #chaingingperspective
THE MONTFORT | The stunning bar area at Audley Stanbridge Earls. Interiors by: @bernardinteriors • • • • • #interiordesign #interiors123 #audleyvillages #retirementlife #bardesign #personalisedinteriors #refurbished #original #stanbridgeearls #romsey
FINAL PHASE | The first nine spacious new houses are now ready in the final phase at Audley Chalfont Dene. • • • • #audleyvillages #togetherathome #newproperties #retirementvillage #chalfontdene #chalfontstgiles #retirementplanning
LONDON | Audley Nightingale Place the latest village within the Audley portfolio. This will be the bar area soon to be filled with the most delicious wines, spirits and importantly coffee! • • • • • #audleyvillages #retirement #london #claphamcommon #interiordesign #interiors123 #interiordesign #londonproperty #retirementvillage 5
SNEAK PEEK | Audley Nightingale Place, Clapham. • • • • • • #audleyvillages #claphamcommon #london #firstlondonvillage #retirementliving #londonproperty #retirementcommunities 1
BOOK CLUB | one of our owners favourite spots at Audley Ellerslie, Malvern. • • • • #ellerslie #audleyellerslie #malvern #librarydesign #interior123 #personalised #retirementplanning #retirementlife #bookclub 1
WILLICOMBE PARK | The sun shining over Tunbridge Wells. • • • • • #tunbridgewells #royaltunbridgewells #audleyvillages #willicombepark #retirement #retirementplanning #retiredlife 1
VIEWS | the stunning grounds captured by the General Manager, Thomas at Coopers Hill. 3
LISTED BUILDING | Our properties surround Stanbridge Manor which is a grade II* listed building so it retains the majority of its original features. • • • • • #listedbuilding #audleyvillages #interiordesign #interior123 #retirementvillage #romsey #stanbridgearls