Nick Sanderson, CEO - Audley Group

Retirement villages – the key to unlocking the housing and social care crises

When I started Audley, over 20 years ago, I had a vision for the future of housing for later life; a retirement village which offers the facilities of a spa hotel but with care on hand, as and when needed.

Through the years this vision has evolved to offering a holistic way of living, actively improving health and wellbeing enabling people to live the very best lives that they can.

It’s a model that has been adopted internationally to a far greater extent than in the UK. This is partially down to the sheer amount of land available in these markets (USA and Australia, for example), but also because

British people tend to have a far stronger emotional attachment to their home and are less keen to move in the latter stages of their life.

However, societal issues I discussed in 2012 relating to a lack of funding for social care and a housing market in crisis have pushed alternative solutions, such as retirement villages, up the political and corporate agenda.

Audley’s approach, which we were the first to adopt in the UK, means we both develop and operate our villages. This gives us complete control to ensure the customer experience is always of the highest possible standard.

It is the model used at every Audley Villages location and will be repeated at each and every Mayfield Villages site. We are able to mirror the values of our owners, and this ensures the ongoing success of the Group and its two brands.

Our two brands serve distinct audiences. Audley Villages is the luxury retirement offer and the villages are often centred around majestic heritage buildings, providing a range of exclusive facilities similar to those you might expect in a boutique hotel.

In response to a growing demand, Mayfield Villages was launched to cater to a mid-market demographic.

Mayfield Villages are fresh, contemporary offerings with the same service and care levels as would be expected from the Audley Group, but in larger sites and at a lower price. These new build villages will typically be found in urban/suburban environments; Watford is the first Mayfield site.

Audley also provides flexible care as and when owners need it. Audley Care, Audley’s CQC regulated care provider, is available to all owners and to those in the surrounding areas. Owners can maintain complete independence, safe in the knowledge that additional support, or care, is there as and when they need it to ensure they can maintain their lifestyle.

Combined with the exercise and lifestyle options on offer, many owners actively improve their health and wellbeing when they move into an Audley Village.

Consumers, regulators, financial institutions and policymakers have caught on to the huge benefits that retirement villages can bring to the UK. After being a relatively small part of the UK’s housing tenure in recent years,

the sector is set to see huge growth in the coming decade, the effects of which will be transformational for future generations.

Audley Villages on Instagram

STYLING | makes all the difference to any room. Gorgeous symmetry at Kenilworth Place, our newest phase at Audley Binswood. • Photo credit: @bernardinteriors • • • • • #audleyvillages #audleybinswood #retirement #luxurylifestyle #interiordesign #bernardinteriors #interior124 #retirementplanning #retirementgoals #luxuryproperties
PRINTS | The artwork being installed at Audley Cooper’s Hill by the @bernardinteriors team, a little to the left 😉 • • • • #audleyvillages #audleycoopershill #luxuryproperty #englefieldgreen #rightmove #retirementliving #retirementvillage #interior123 #interdesign
COLOUR | Pops of colour being at Audley Cooper’s Hill, Englefield Green. • Interior designer & photo credit: @bernardinteriors • • • • #interiors123 #velvet #rightmove #audleyvillages #coopershill #englefieldgreen #surrey #retirementplanning #retirementproperties #interiordesign #retirementliving #luxuryliving #luxuryhomes
SNEAK PEEK | the interiors are being fitted at Audley Cooper’s Hill by the very talented @bernardinteriors, we cannot wait to see the village when it’s finished! More photos to follow... • • • • #interior123 #interiordesign #interiorforinspo #rightmove #audleycoopershill #englefieldgreen #surrey #luxuryproperties #retirementvillage #afternoontea #retirementliving #retirementplanning 1
VIEWS | Stunning views from one of our apartments at Audley Ellerslie, Malvern. • • • • • #audleyvillages #malvernhills #malvern #luxuryproperties #ellerslie #audleyellerslie #interiordesign #malvernproperties #interiordesign #retirementliving #retirementplanning #retirementproperty
PAMPER | All our owners have access to a beauty salon within our Audley Villages, a few small steps from their door. • • • • #audleyvillages #salon #spa #pamper #malvern #retirementliving #propertydevelopment #luxuryproperty #downsizing #rightmove #audleyellerslie
RIGHTSIZING | Read our latest Audley Story from one of our Audley Chalfont Dene owners, Mrs Foster. She discusses her experience rightsizing from her previous property to an Audley Village. Link in our bio • • • • #rightsizing #downsizing #audleyvillages #rightmove #properties #interiordesign #chalfontdene #chalfontstpeter #propetiesforsale #interior123
FLOWERS | It’s all about the finishing touches at Audley, fresh flowers are always in sight. • • • • #audleyvillages #audleyretirementvillages #freshflowers #interior123 #flowerarrangements #floristry #retirementproperties #propertiesforsale #rightmove #retirementplanning 1
THREE CHURCH ROAD | Nestled in leafy green Edgbaston. • • • • #audleyvillages #threechurchroad #edgbaston #retirementvillage #retirementplanning #propertiesforsale #rightmoveuk #birmingham
CHALFONT | The Bistro within Audley Chalfont Dene. • • • • #chalfontstgiles #audleychalfont #audleyvillages #chalfontstpeter #retirementliving #retirementplanning #interior123 #rightmoveuk #interiordesign
BINSWOOD HALL | in the heart of Leamington Spa. • • • • #binswoodhall #binswood #audleyvillages #leamingtonspa #interiors123 #luxuryproperties #librarydesign #retirementliving #retirementgoals
LIFESTYLE | Our new Audley magazine. Link in our bio. • • • • #magazine #luxurylifestyle #luxuryretirementlifestyle #audleyvillages #retirementliving #retirementvillage #interiordesign123 #interiordesign #retirementstyle #downsizing #rightsizingyourhome
DÉCOR | Audley Chalfont Dene. • • • • • #thechalfonts #chalfontstpeter #chalfontstgiles #audleychalfontdene #audleyvillages #chalfontdene #luxuryliving #luxuryproperties #interior123 #interiordesign
BISTRO | Symonds at Redwood. • • • • #audleyredwood #audleyvillages #propertyforsale #interior123 #interiordesign #bristol #bristolafternoontea #bristolfood 1